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Corporate Culture

In essence, as an entrepreneur manages the enterprise and fosters an excellent culture of personal ethics, he/she is acting as his/her conscience dictates.

——Ma Yunsheng, Secretary of the Party Committee and Chairman of the Board of Directors of the Group

Cultural System

Establish a culture management system centering on benevolence, filial piety, and altruism.

物質層 Corporate identity, special logo, factory appearance,
staff uniform, corporate advertising, website, microblogging, product brand image

行為層 Nine regulations for high-level officials and nine rules for middle management, application for reimbursement in good faith, wages for filial piety,
subsidies for the elderly, bright ideas, family open house, recreational and sports activities

制度層 Integrity (CPC Member) management system, instructor management system,
Chinese culture system, health assessment system, prohibitions against alcoholic drinks

理念層 Spirit, mission, vision, core values, family tradition, family motto, family cause, family ethics, family discipline, family undertaking,
family nature, family foundation, outlook on life, outlook on innovation, outlook on development, outlook on management, outlook on business, the law of success

核心層 Benevolence and Filial Piety

Core Culture

Mission

To maximize the value of crude oil resources!
Vision

To become a world-leading enterprise in green chemical engineering and new materials!
Core Values

Integrity Devotion Improvement Altruism Justice Accountability
Responsibility

To supply premium asphalt-based high-carbon materials, improved high-end special oil chemicals, and superior high-performance new olefin polymerization materials!
Spirits

Diligence Professionalism Prudence Boldness

Tenet

We shall have good intentions, do good deeds, offer good advice, be good persons, raise our consciousness, set examples of benevolence for others by learning, be honest with others, dedicate ourselves to society, promote development and innovation, and bring benefit to posterity!
General Principles

Family Cause: conducting commercial activities to convey moral values for harmony
Family Ethics: advocating decorum and morality, being merciful, intelligent, loyal, and filial
Family Discipline: observing the law of the universe and applying it to practice
Family Undertaking: adhering to humanity and putting people first
Family Foundation: following natural law, having a kind heart, improving oneself, and helping others
Family Nature: cultivating mind and moral character, putting the home in order, starting a career, governing an enterprise, benefiting others, and loving society.
Family Motto

When we have a harmonious family and a thriving business, we cultivate the virtue of benevolence; when we requite kindness with gratitude during our growth, we cultivate the virtue of righteousness.
When we show tenderness during cooperation with others, we practice the virtue of propriety; when we neither begrudge our endeavor nor waste resources in managing the business, we practice the virtue of wisdom.
When we are true to our word, we embody the virtue of wisdom. In essence, loyalty and filial piety are the cornerstones of moral virtues.
Family Tradition

Justice, patriotism, innovation, studiousness, modesty, carefulness with oneself, magnanimity, consciousness of responsibility, democracy, harmony; no shirking, complaining, venting one's anger on others, or repeating mistakes; respecting superiors, helping colleagues, and inspiring subordinates; growing together, respecting the elder, supporting the weak, following the natural law, and acting with benevolence and filial piety

經營管理之道

研究人性、經營人心、滿足需求、管理行為、控制風險

經營觀

管理觀

發展觀

人才觀

創新觀

人生觀

對上游提出要求、滿足下游之需求、經營資產、風控財物、得道多助、施道廣助、選育團隊、輸出文化。

管理者常無心，以員工心為心，以客戶心為心，以客戶的客戶心為心。

今天的事靠經營，明天的事靠創新，后天的事靠培訓，未來的事靠文化。

鑒人品、看學歷、重能力、論作為、選人靠眼力，育人靠能力，用人靠魄力，管人靠心力，留人靠魅力。

做別人不愿做的事，做別人做不了的事，做別人沒有做的事，做別人做不好的事。

貧窮教我惜福，成長教我報恩，責任教我拓展。

Outlook on Life

Growth in poverty and assuming responsibilities teach us to cherish our blessings, requite kindnesses, and augment our strengths.
Outlook on Innovation

We will do what others have no inclination or ability to do, or others fail to do or do well.
Outlook on Talents

We will review employees' characters, educational backgrounds, abilities, and accomplishments, and we should have discerning eyes for selecting people, great capacity for educating them, the resolution to assign the right ones, the spirit to manage people, and the charm to retain them.
Outlook on Development

Today's business depends on management, tomorrow's business depends on innovation, the day after tomorrow depends on training, and the future hinges on culture.
Outlook on Operation

It is a must to impose demands on the upstream, satisfy the needs of the downstream, manage assets, control risks of properties, embrace a just cause for abundant support, build teams, and output culture.
Outlook on Management

The manager shall have no selfish motive and feels empathy with his employees, customers, and customers’ customers.
Business Management

Understand human nature, help employees grow, satisfy their needs, regulate their conduct, and control risks

Lifelong Mission

Work for the wellbeing of our employees, satisfy customers’ needs, honor creditability and abide by the law in operating business, shoulder social responsibilities, bring benefits to stockholders, and make more contributions to the Party and the country.
Ideal of Chambroad

By building a business ecosystem featuring school-enterprise collaboration and industrial collaboration and creativity, we use our best endeavor to become a top 100 enterprise with centurial prosperity in the world!

Cultural Practice

Be a social business, promote social development, realize customer value, create favorable environments for growth, work, and life respectively, and guide employees to carving a more successful career in Chambroad and pursuing a happier life.

Treating Customers with Kindness

Creditability, altruism, and collaborative innovation for value addition

Learn more 
Serving the Society with Filial Piety

Serve the country and society with industry

Learn more 
Treating Employees with Benevolence

Grow in work and life

Learn more 

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